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What we do

  We are an international strategy & design company that helps corporate organizations, entrepreneurs and startups innovate their business model and design a strategy for the future through co-creation and visualization. Founded in 2009 by Patrick van der Pijl, author of Design a Better Business and producer of the worldwide bestseller Business Model Generation.
  •  not a traditional consultancy

    not a traditional consultancy

    We are Strategy Designers and Creative Designers with a background in innovation, strategy and change management. We combine business and design in a new business model for consultancy.

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  •  Clients

    Clients

    Meet the clients that we help to corporate organizations, entrepreneurs and startups innovate their business model and design a strategy for the future through co-creation and visualization.

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  •  BOOK: BUSINESS MODEL GENERATION

    BOOK: BUSINESS MODEL GENERATION

    Worldwide bestseller Business Model Generation: a handbook for visionairies, game changers, and challengers, written by Alex Osterwalder, produced by Patrick van der Pijl. 1 million copies sold.

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  • from our blog

      Design Should Be At The Core Of Everything Design Should Be At The Core Of Everything

    When your book is number one and it hasn’t even hit the stores, you know you’re doing something right. I interviewed the designers of “Design A Better Business” to understand what their secret is. And believe it or...

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  • Client Case

      £10m Leverhulme Award Catalysed by Breakthrough Event with Business Models Inc. University of Dundee

    Joseph Ellis said that ‘Washington’s task was to transform the improbable into the inevitable’ and this is what Business Models Inc have done for our project. Ideas can be wonderful and endearing ephemeral flights of fancy with

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OUR TEAM Patrick

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Patrick

OUR TEAM Doug

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Doug

OUR TEAM Shona

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Shona

OUR TEAM Maaike

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Maaike

OUR TEAM Erik

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Erik

OUR TEAM Maarten

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Maarten

OUR TEAM Marije

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Marije

OUR TEAM Eefje

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Eefje

OUR TEAM Justin

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Justin

OUR TEAM Marc

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Marc

OUR TEAM Michael

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Michael

OUR TEAM Steve

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Steve

OUR TEAM Baran

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Baran

OUR TEAM You?

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You?
   

About Business Models Inc.

Business Models Inc. is an international strategy & design company. We help (corporate) organizations, entrepreneurs and startups innovate their business model and design a strategy for the future. Our approach is innovative, visual, refreshing, and includes design thinking techniques and co-creation. Everything is focused on delivering concrete results in order to accelerate growth and achieve sustainable and future success for organizations.

Patrick van der Pijl, CEO and founder of Business Models Inc., author of Design a Better Business and producer of the global bestseller Business Model Generation, written by Alexander Osterwalder and Yves Pigneur in 2009. With our network of international partners, we help organizations worldwide design and innovate their business model, using the Business Model Canvas and other visual templates. Our team has a passion for identifying growth opportunities for organizations.

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